Privacy policy

Last updated: April 2026

This Privacy Policy explains how Love Momiji US Inc (“we”, “us”, “our”) collects, uses, stores and protects personal information when you use us.lovemomiji.com (the “Website”) or purchase products from our US store.

By using the Website or placing an order, you agree to the practices described in this Privacy Policy.

We may update this Policy from time to time. Any changes will be posted on this page with an updated date.

1. Who We Are

This Website is operated by Love Momiji US Inc, 8 The Green, Dover, DE 19901, United States.

The Momiji brand and all associated intellectual property are owned by Mallet & Chisel Limited (Company No. 04125951), registered in England & Wales.

Love Momiji US Inc is responsible for personal information collected through this Website.

Email: help@momijihq.com

2. The Information We Collect

We collect the following categories of personal information, as defined under applicable US state privacy laws (including CCPA/CPRA) and Canadian privacy law (PIPEDA):

2.1 Identifiers

Name
Email address
Billing and shipping address
Phone number
IP address
Account login details (if you create an account)
Social media identifiers (if you interact with us via Instagram or Facebook, including through quiz flows or click-to-message campaigns)

2.2 Commercial Information

Products purchased
Order history
Payment method details (we do not store full card numbers)

2.3 Internet or Network Activity

Browsing behaviour on our Website
Pages viewed and time stamps
Device type and browser type
Referring and exit pages

2.4 Geolocation Data

Country and region (derived from IP address)

2.5 Inferences

Preferences and interests inferred from browsing or purchase behaviour

We do not collect sensitive personal information as defined under CPRA (such as precise geolocation, racial or ethnic origin, health data, or financial account credentials).

3. How We Use Your Information

3.1 To fulfil your order

Processing payments
Shipping your order
Providing order updates
Handling returns or customer service enquiries

3.2 To send you Momiji news

If you sign up for emails or messages, we’ll send updates about new releases, competitions, events and exclusive offers. You can unsubscribe at any time via the link in any email, or by contacting us directly. All marketing emails comply with CAN-SPAM.

3.3 To improve our Website

We analyse browsing behaviour to understand how customers use our site. This may include using automated tools to generate product recommendations.

3.4 To run advertising and measure its performance

We use Meta (Facebook and Instagram) and TikTok to serve advertisements to potential and existing customers. To do this, we share limited data with these platforms — such as page views, add-to-cart events and purchase completions — via advertising pixels or APIs installed on our Website.

This data is used to measure the performance of our advertising, build audiences for future campaigns, and show relevant ads to people who have visited our Website. Under CCPA/CPRA, sharing data with Meta and TikTok for cross-context behavioural advertising may constitute “sharing” as defined by California law. California residents have the right to opt out of this — see Section 7.

Meta and TikTok each act as independent data controllers for their own processing.

Meta’s Privacy Policy: https://www.facebook.com/privacy/policy/

TikTok’s Privacy Policy: https://www.tiktok.com/legal/page/us/privacy-policy/en

3.5 Automated systems, profiling and recommendations

We use automated systems and analytics tools, including AI-powered tools, to understand how you use our Website, personalise your experience, and recommend products that may be relevant to you.

We do not use automated decision-making to determine eligibility for services, extend credit, or make decisions that have legal or similarly significant effects on you.

3.6 To comply with US and Canadian law

Including fraud prevention, tax obligations, and responding to lawful requests from US or Canadian authorities.

4. How We Share Your Information

We share personal information only with trusted service providers and partners who help us operate the Website, fulfil your orders, and market our products.

Order fulfilment & payments

Shopify — our ecommerce platform (stores order, customer and payment data)
Shopify Payments, PayPal, Klarna — payment processing
Warehouse and fulfilment partners — for shipping your order

Email marketing & automation

Klaviyo — our email marketing and automation platform. We share your name, email address, purchase history and browsing behaviour with Klaviyo to send order communications and, where you have consented, marketing emails. Privacy Policy: https://www.klaviyo.com/legal/privacy/privacy-notice

Social messaging & engagement

ManyChat — our Instagram messaging and automation platform. If you interact with us via Instagram DMs or click-to-message campaigns, ManyChat processes your Instagram username, message content and any information you provide during those interactions. Privacy Policy: https://manychat.com/legal/privacy

Advertising

Meta (Facebook / Instagram) — advertising pixels and/or Conversions API for ad measurement and targeting. See Section 3.4. Privacy Policy: https://www.facebook.com/privacy/policy/
TikTok — TikTok Pixel for ad measurement and targeting. See Section 3.4. Privacy Policy: https://www.tiktok.com/legal/page/us/privacy-policy/en

Website & analytics

Website developers — for technical maintenance and development
Analytics providers — to understand how customers use our site

Other tools

From time to time we may use additional third-party tools to help us operate our business. Where any such tool processes your personal data, we will ensure appropriate agreements are in place and will update this Policy to reflect any material additions.

We do not sell your personal information as traditionally understood.

As noted in Section 3.4, sharing data with Meta and TikTok for cross-context behavioural advertising may constitute “sharing” under CCPA/CPRA. California residents may opt out — see Section 7.

5. Cookies & Tracking Technologies

We use cookies, log files, tags and pixels on our Website. These fall into three categories:

Strictly necessary — essential for the Website to function (e.g. your shopping basket, login session). These are always active.
Analytics and performance — help us understand how visitors use our site so we can improve it.
Advertising and tracking — including the Meta Pixel and TikTok Pixel, which track activity on our Website and share it with those platforms for advertising purposes.

You can manage cookie preferences via your browser settings or our cookie banner. California residents may also opt out of advertising-related data sharing via the link in Section 7.

6. Klarna Payments

If you choose Klarna at checkout, certain personal information will be shared with Klarna so they can assess your eligibility and tailor payment options. Klarna’s Privacy Policy applies to this processing: https://www.klarna.com/us/privacy/

7. Your Privacy Rights

7.1 California residents (CCPA / CPRA)

If you are a California resident, you have the right to:

Know what personal information we collect, use, disclose and sell
Access the personal information we hold about you
Correct inaccurate personal information
Delete your personal information (subject to certain exceptions)
Opt out of the sale or sharing of personal information for cross-context behavioural advertising
Limit the use of sensitive personal information (not applicable — we do not collect it)
Non-discrimination for exercising your rights

To opt out of advertising data sharing with Meta and TikTok, please contact us at help@momijihq.com or use the “Do Not Sell or Share My Personal Information” link on our Website.

We will respond to verified requests within 45 days.

7.2 Other US state residents

Residents of Virginia, Colorado, Connecticut, Texas, and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and opt out of certain processing. Please contact us at help@momijihq.com to make a request.

7.3 Canadian residents (PIPEDA)

If you are based in Canada, you have the right to access personal information we hold about you and to request corrections. Canada’s federal privacy law (PIPEDA) and applicable provincial laws govern your rights. Please contact us at help@momijihq.com to make a request.

7.4 Other international visitors

If you are visiting from outside the US or Canada, please be aware that this Website is operated under US law. Your personal information will be processed in the United States. If you are based in the UK or EU, you may also have rights under UK GDPR or EU GDPR — please refer to our UK Privacy Policy at www.lovemomiji.com.

7.5 How to exercise your rights

Contact us at help@momijihq.com or via our contact form. We will not discriminate against you for exercising your privacy rights.

8. Data Retention

We retain personal information only for as long as necessary to:

Fulfil your orders
Provide customer support
Comply with legal obligations
Maintain business records

Financial records are retained for 7 years as required under US tax law. Canadian tax records are retained for

9. Children’s Data

Our Website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at help@momijihq.com and we will delete it promptly.

10. International Orders & Data Transfers

Although this Website is operated by Love Momiji US Inc, we ship worldwide and occasionally receive orders from visitors outside the US and Canada. Personal information collected through this Website is processed in the United States.

If your order is shipped internationally, your data may be shared with logistics partners solely for fulfilment purposes.

If you are based in the UK or EU and have privacy concerns under UK GDPR or EU GDPR, please refer to our UK Privacy Policy at www.lovemomiji.com, or contact us at help@momijihq.com.

Our key service providers and the safeguards applicable to international transfers of data include:

Klaviyo (USA) — EU-US Data Privacy Framework (DPF); Standard Contractual Clauses (SCCs) where required
ManyChat (USA) — Standard Contractual Clauses (SCCs)
Meta (USA) — EU-US Data Privacy Framework; Standard Contractual Clauses (SCCs)
TikTok (USA) — Standard Contractual Clauses (SCCs)
Shopify (Canada / USA) — Canada has an adequacy finding for GDPR purposes; US processing relies on SCCs

11. Security

We use:

Encrypted connections (HTTPS)
Secure payment gateways
Access controls
Data minimisation practices

No method of transmission over the internet is 100% secure. We take reasonable steps to protect your information but cannot guarantee absolute security.

12. Third‑Party Links

Our Website may contain links to external sites. We are not responsible for the privacy practices of those websites and encourage you to review their own privacy policies.

13. Changes to This Privacy Policy

We keep this Policy under regular review. Any updates will be posted on this page with a revised “Last updated” date at the top.

This policy was last substantively revised in April 2026 to reflect the addition of Klaviyo, ManyChat, Meta and TikTok to our technology stack, updated CCPA/CPRA disclosures regarding advertising data sharing, and the addition of Canadian visitor and international visitor provisions.

14. Contact Us

If you have questions, wish to exercise your rights, or wish to make a data protection complaint, please contact:

Love Momiji US Inc

8 The Green, Dover, DE 19901, United States